The Southwestern Ontario Marketing Alliance (SOMA), is a partnership of Southwestern Ontario communities, grown out of natural economic ties. This region, known as Canada's Industrial Heartland, encompasses the municipalities of Ingersoll, North Middlesex, Perth, Stratford, St. Thomas, Tillsonburg, and Woodstock. It stretches across Elgin, Middlesex, Oxford and Perth counties.
SOMA works with all levels of government and the private sector to promote the advantages of locating within the region. SOMA and its partners offer a number of services to companies looking to grow within the region including:
- Confidential site selection assistance
- Economic development services
- Development and sale of industrial land