Tillsonburg wins Provincial award for new branding
Tillsonburg, ON – The Town of Tillsonburg received high praise for its new brand program during the recent 60th annual Economic Developers Council of Ontario (EDCO) Awards Gala.
Close to 60 communities across the province made submissions to the EDCO awards in a variety of categories ranging from promotional pieces to infrastructure development projects. Tillsonburg’s recognition came in the “Branding - 10,000 to 50,000 Population” category. It’s the first time the municipality has taken top honours in any EDCO category.
“As a community, we truly believe in the values of being connected, enriched and inspired,” says Mayor Stephen Molnar. “I’m incredibly proud of all people who collaborated on this project. It was a community-driven process and to be recognized at the provincial level is further evidence of the good work we accomplished together.”
Tillsonburg’s new brandmark and story was developed by ifourone Design after much consultation with the community, and extensive dialogue with local stakeholders and Town staff.
“Participating in EDCO’s Awards Program holds communities to a higher standard throughout the year,” said Christina Kakaflikas, EDCO 2017 President. “Allowing communities to learn about winning projects and the ability to compare efforts maintains the need for excellence across the province and throughout all economic development initiatives.”
“Achieving this level of recognition is a great achievement for our community,” says David Calder, Chief Administrative Officer. “The new brand is simple, modern and visually appealing and we’re pleased that it’s having such resonance.”
The Town is currently in the process of rolling out the new brand across the community. “We’re making great progress,” says Cephas Panschow, Development Commissioner and project manager. “The new brand is an important part of our strategy moving forward. We strongly believe it will help us achieve our goals of attracting talent, trade and tourism in the future.”
A complete list of 2016 award recipients can be found on the EDCO website at www.edco.on.ca.
Stephen Molnar, Mayor
Town of Tillsonburg
Located 90 minutes west of the Toronto area, Tillsonburg offers companies a strategic location in Ontario’s agriculture and manufacturing heartland. With low business and development costs, progressive policies and a high-speed fibre optic network,Tillsonburg is home to more than 600 regional, national and international companies. To find out more about Tillsonburg, visit www.tillsonburg.ca or www.DiscoverTillsonburg.ca.
The essence of Tillsonburg is captured in three words:
Connected – A strong sense of community, a history of engagement and collaboration, and strong connections to surrounding markets based on a strategic location within Southwestern Ontario.
Enriched – A high quality of life evidenced by community centres/programs, opportunities to be meaningfully involved, abundance of parks and green spaces, and a rural/urban influence that combines for a sustainable, comfortable pace.
Inspired – An entrepreneurial spirit and strong rural work ethic with leadership in agri-business and related ventures and a track record of “Made in Tillsonburg” solutions.